Karen Adams, an established freelance PR consultant, was launching Create MCR—a new practice focused on bold, strategic storytelling for brands across Manchester and beyond. She needed a visual identity and website that captured her no-fluff, forward-thinking approach.

The challenge: build a brand with edge and clarity, that felt personal but punchy, standing out in a sea of corporate sameness.

We worked closely with Karen to translate her tone—smart, confident, creatively assertive—into a visually striking identity. The brand needed to feel professional, but also energetic and modern.

Every design decision pointed toward that goal: high-contrast colours, stripped-back black-and-white photography, and a logo that carried meaning and motion. The result was a brand that doesn’t sit back—it moves forward.

Logo Design

• Developed a custom logotype with an integrated arrow device, symbolising forward thinking, strategic momentum, and Karen’s ability to cut through noise.
• The mark is adaptable—clean in small formats, bold in large-scale use, and unmistakably hers.

Visual Identity

• Built a high-contrast palette of deep green and neon pink, offset with monochrome imagery to create tension and energy.
• Selected sharp, editorial typefaces and a layout system that felt agile and expressive.

Website Design

• Delivered a slick, single-page site with modular sections for services, case studies, and contact.
• Focused on fast readability and strong messaging—PR with purpose, design with edge.
• Used animated elements and hover interactions to create a sense of movement and modernity without overcomplicating the UX.

The Create MCR brand quickly became a recognisable visual identity within Karen’s network and PR circles.
The website gave her a professional, editorial-grade platform to showcase her work and attract new clients.

The bold look and smart tone helped reinforce her positioning as a creative, strategic force rather than a traditional freelancer.

“The brand just feels like me, but sharper. It’s bold, clean, and gets straight to the point. I’ve had nothing but great feedback, and the site has opened doors already.”

— Karen Adams, Founder of Create MCR